Where numbers lie and gut-feeling still wins in Big Data

Avatar Posted by bakercom1 under Marketing
From http://www.fiercebigdata.com 4154 days ago
Made Hot by: LimeWood on July 9, 2013 8:38 am
Big data may, and often does, show humans the error of their assumptions or theories. Smart humans realign their thinking accordingly. However, if big data is manipulated, consciously or subconsciously, it becomes just another means of confirmation bias.





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