Who Do Your Customers Listen To?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5160 days ago
Made Hot by: HeatherStone on October 10, 2010 1:53 pm

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process.

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Comments

Written by m4bmarketing
5157 days ago

Hi Duncan,

Too close is a good way of expressing it. We sometimes think our customers think as we do which can lead to trouble.

Susan

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Written by businessavante
5158 days ago

This is so true! Sometimes the business is "too close" to actually see what's going on - they assume the customers are thinking along the same lines they are, but they might be way off the mark.

businessavante

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