BizSugar.com › Marketing › Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders? – Litmus Software, Inc.

WHO OWNS THE EMAIL INBOX?

This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Providers.

We were intrigued, so we asked the Litmus community what they thought.