BizSugar.com › Marketing › Why Content Marketing Is Essential For Successful Startups and Small Businesses

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, unique marketing tactics can help others, but it’s difficult to succeed in many industries without a strong content strategy.