BizSugar.com › Marketing › Why Geographical Targeting is Crucial to Your Business

This allows you to target a specific audience geographically (city, state or town, or even country), then it is imperative you have a ‘local’ PPC , SEO (and even social media) strategy that focuses on geo-targeting.

Google’s special feature to Geo-Location where IP addresses of websites are assigned a geographic location to effectively filter search results.