Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships—where you pay third party companies for each lead they send you. They drive significant volume for call centers and other direct marketers, but more often than not, you end up paying for leads that don’t convert well. Why?
Why Lead Generation Fails: 6 Mistakes Marketers Make that Kill the Sale
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B2CMKTG under Marketing
From http://www.b2cmarketinginsider.com 5084 days ago
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