BizSugar.com › Marketing › Why Naming Your Brand After You Is a Good Idea

Two of my most recent posts have talked about branding and brand building for small business owners, particularly for custom made business owners. One of the branding tactics I’ve outlined in my last post was “the person behind the brand” that is naming your brand/venture after you (the business owner/creator).
Quite a few custom made business owners have followed this strategy, that too with much success. Here’s why naming your brand/venture after you is a good idea…