Why Selling Margarita Pizza Is Boring

Posted by KEXINO under Marketing
From http://kexino.com 4411 days ago
Made Hot by: Sun Tzu Business Guide on October 20, 2012 12:49 am

There's already someone selling the boring, safe option to a mass market. Your opportunity is selling niche products/services to the market periphery

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Comments

Written by lyceum
4409 days ago

What's why you should "kick it up a notch" and a bit spice to your pizza with chile pepper! :) I like to call myself a chile-head! ;)

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Written by KEXINO
4408 days ago

Me too! If I ain't crying, I ain't buying ;-)

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Written by ShawnHessinger
4410 days ago

Hey Gee,

Marketing to such a huge established market and convincing them to choose you instead of the established brand is almost impossible (unless you have a truly unique twist on the same old product.) Better to find a small but passionate group in a niche market and then grow that market over time. Could you create the margarita pizza of tomorrow?

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Written by HeatherStone
4411 days ago

So true, Gee. Margarita Pizza is a favorite in my household too, but I'm not sure I'd want to be in charge of marketing it. Give me mashed potato pizza every time! :)

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