Why Social History Is Important For Retail Trust - DMN | Small business news; tips; networking

Posted by zimana under Marketing
From http://www.dmnews.com 2467 days ago
Made Hot by: kingofcontent92 on February 17, 2018 8:23 pm

Society and culture are becoming factors in algorithms in ways that marketers have not anticipated. It now means brands must not be on autopilot when employing algorithms for delivering customer value. To do so can put brand image at extreme risk.

The article explains how algorithms can contain bias - when left unchecked, brands can be ruined by being associated with prejudiced behavior.

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Comments

Written by lyceum
2463 days ago

Pierre: We have to discuss / debate this issue at some point in time! Maybe a follow-up conversation on my podcast? ;)

Best Premises,

Martin

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Written by lyceum
2464 days ago

Pierre: How could politicians demand that private companies should deliver their products in certain areas?

Btw: Do you listen to DMN podcast?

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Written by zimana
2463 days ago

Lyceum its about services that unfairly ignore segments - that's been a part of the civil right history in some respects. While companies have a right to service a segment, they have to be extremely careful on how they model that segment when using public data for an algorithm. Companies are striving to be more responsible - there are studies from Pew Institute and eMarketer that indicate that customers will not do business with firms they deem unethical - but they have to recognize what creates a breach of poor ethics when dealing with the public. Government agency is essential in those instances.

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