What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when looking at a product image, is its label.
Why the Right Product Labeling is Important in Ecommerce Business - Tweak Your Biz
Posted by sudeep under MarketingFrom http://tweakyourbiz.com 3359 days ago
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3358 days ago
Hindustan Unilever Ltd. offers tea in three different qualities with three different labeling and to help shoppers differentiate between these three qualities, they use labels in three colors, i.e., yellow, red and green. Each color indicates a specific quality of tea.
Red label - http://www.hul.co.in/Images/packshot-rl-110x130_tcm114-294502.jpg
Yellow label - http://www.hul.co.in/Images/Packshot-Lipton-Yellow-Label-110x130_tcm114-296619.jpg
Green label - http://www.hul.co.in/Images/Packshot-Lipton-Darjeeling-Tea-110x130_tcm114-296635.jpg
3358 days ago
I am also writing a book on tea...
3358 days ago