Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.
Why You Need a Brand Audit (and How to Perform One)
Posted by sh4ddai under MarketingFrom http://www.huffingtonpost.com 3452 days ago
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