BizSugar.com › Marketing › Why You Need A Content Marketing Program, Not Campaigns - Iterate Marketing

The Campaign system of Content Marketing is common - you can research, plan and execute on a tight schedule, and easily measure your results. So why does it fall short for so many businesses? Content Marketing Guru Ry McDonald explores why so many campaigns fail, and makes the case for a better system - using a holistic content marketing program! Check it out: