Global brands are setting buyer experience expectations not only for their business - but for yours too.
Why Your Business Is Competing With Apple
Posted by KEXINO under MarketingFrom http://kexino.com 4245 days ago
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Comments
4245 days ago
I totally agree that global brands have set customer expectations worldwide and that sometimes small businesses are judged by these expectations too. But that's not necessarily a bad thing. After all, some global brands haven't necessarily created the best impression with customers or at the very least have created a niche for businesses offering a different kind of experience than what larger brands can provide.
4243 days ago
4244 days ago
To clarify, I'd agree that raising customer expectations is no bad thing (if only MORE companies would make the effort!). I'm saying that the bar has been raised and, as a result, companies of all sizes are being expected to deliver as least "as good" a buying experience as the big guns.
I think that customers are less forgiving of less-than-optimal elements within the buying process that - they feel - are easily controlled. They see how easy some companies make it, and expect that level of attention to detail from wherever they buy. It therefore becomes a challenge for "the rest of us" to at least meet their expectation level or - as you say - exceed it.