Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male).
Worst Marketing Campaign That You Never Heard About…Until Now
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 5112 days ago
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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5112 days ago
5112 days ago
Thank you for your feedback. I hope to share more experiences and observations in the future. Fortunately, I was not on the company/team that came up with the "Got Itch" concept but was able to see it unfold as I was a part of the Paid Search team. The important thing is that there are just as many lessons to be learned from a failed campaign as there is from a success. Hopefully others will share as well.
Brian