Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male).
Worst Marketing Campaign That You Never Heard About…Until Now
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 5187 days ago
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“Definitely! The incredible artificial intelligence (AI) revolution is...”
“Rachel: Thanks again! :)
All the Best,
Martin...”
“Thank you for reading Martin!
Rachel...”
“Rachel: Thanks for your kind words! :) I needed to hear this, right now....”
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You have a great approach! Being an "intellectual nano...”
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5187 days ago
5187 days ago
Thank you for your feedback. I hope to share more experiences and observations in the future. Fortunately, I was not on the company/team that came up with the "Got Itch" concept but was able to see it unfold as I was a part of the Paid Search team. The important thing is that there are just as many lessons to be learned from a failed campaign as there is from a success. Hopefully others will share as well.
Brian