Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male).

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Written by yoni67
5148 days ago

BTCMKTG: This is actually a fascinating article demonstrating poor marketing. Not a great item for the resume, but an article filled with great lessons! Thanks



Written by B2CMKTG
5148 days ago

Hi Yoni67

Thank you for your feedback. I hope to share more experiences and observations in the future. Fortunately, I was not on the company/team that came up with the "Got Itch" concept but was able to see it unfold as I was a part of the Paid Search team. The important thing is that there are just as many lessons to be learned from a failed campaign as there is from a success. Hopefully others will share as well.

Brian



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