You don't hunt polar bears in Africa!

Posted by Small Biz Samurai under Marketing
From http://smallbizsamurai.com 5049 days ago
Made Hot by: HeatherStone on February 2, 2011 5:13 pm

Network & prospect where your ideal clients are. Do you know your what your ideal client looks like?

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Comments

Written by smallbiztrends
5039 days ago

Lookin' for love in all the wrong places....

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Written by CIKMarketing
5040 days ago

Great analogy. It's amazing the level of success you can reach by simply taking the time to pinpoint who your ideal clients are exactly. It also removes the headaches of trying to lure in "clients" that don't fit your business model.

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Written by m4bmarketing
5041 days ago

Good post and I think one reason is the comfort zone. It can feel easier to network with others in the same field but that will not bring the money in.

Susan

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Written by sherisaid
5043 days ago

I always wondered why people sign up for those friendfinder things...who wants a random list? what good is that...no matter how many followers it generates?

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Written by ShawnHessinger
5047 days ago

Hi Damian,

Great post, and probably the number one argument why, if you have a Facebook fan page for your auto repair business, it's a bad sign if the only fans you have are other auto mechanics. :) I think ultimately this is why marketing is such a challenging part of the equation.

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