52% of Shoppers Don't Buy Online Fearing a Difficult Returns Process

52% of Shoppers Don\'t Buy Online Fearing a Difficult Returns Process - https://smallbiztrends.com Avatar Posted by lyceum under News
From https://smallbiztrends.com 144 days ago
Made Hot by: DigiTechBlog on January 14, 2020 11:38 am
If you think a ‘free shipping’ is the only determining factor for most online shoppers, then you should look beyond. A significant number of shoppers don’t buy online fearing that it will be difficult for them to return the purchased items.
In fact, 52% of consumers have abandoned an online purchase out of fear of a difficult return process, according to a recent Splitit survey. And this number reaches 67% for millennials (ages 25-34).

As a small business owner, you should make your return policy hassle-free so as to bust your customers’ fear. Doing so will not only improve overall customer experience but also boost your online sales.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!