BizSugar.com › News › Small Group Influences Masses in Personal Finance WOM

When it comes to word-of-mouth communications about personal finance, a small group comprising 11.5% of the US adult population is the key influencer for the majority of other people.

Though people in this segment of approximately 25.4 million mirror the typical American adult in terms of average age (45.4) and have only a 4% higher annual income than the national average of $65.5K, MRI dubs them “Big Circle Influentials” because of their relatively large sphere of influence over those they know personally and others they may come in contact with online or in other public venues.