BizSugar.com › News › Youth No Longer Defined by Chronological Age; Consumers Stay 'Younger' Longer

The traditional demographic definition of “youth” is no longer applicable in today's society, and marketers should target consumers based upon their engagement and participation in youth culture rather than on their chronological age.

As people worldwide delay the onset of adult responsibilities and stay emotionally and physically younger for longer, it is becoming more acceptable for older people to participate in youthful pursuits. To support this trend, marketers should routinely consider the often-overlooked 25-34 age group a part of the youth market.

Indeed, 52% of all 25-34 year-olds agree they still have “a lot of growing up to do,” and this sentiment is highest in Asian (78%) and Latin American (66%) markets.