Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?

Posted by joannw2016 under News
From http://www.adweek.com 3192 days ago
Made Hot by: BizWise on February 28, 2016 12:30 pm

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often.

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Comments

Written by dina-destreza
3188 days ago

It is a difficult situation. It has come a bit late in comparison to snapchat. When it comes to using emoticons, snapchat is the very much ahead. The new icons of Facebook are nothing but a clash of UI & UX.

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Written by lyceum
3189 days ago

It will interesting to see how this new feature will play out. I have now learned to vote with my thumb, now it is time to use smileys? ;)

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Written by iamviqui
3192 days ago

I think it would really help these companies or brands in knowing what the people think about them. It may then already these companies to do necessary actions to improve their services or to address problems too.

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