Instead of removing seller listings for brand name misuse (in other words, keyword spamming) eBay has resorted to editing listings, observers have reported.
Previously, eBay simply removed listings that violated its policy and would send out an email to the seller notifying them of the same. However, editing a seller’s listings to fit its policy has been unheard of up until now.
The eCommerce giant has a problem with sellers who use other brand names, product names or pop culture terms that have nothing to do with their products. This applies even in cases where sellers are trying to add clarification to their listings. When another user reports a listing for violating the company’s policy then eBay may remove the listing and send a notice to the seller.





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