BizSugar.com › News › Google takes us for a ride with Google Authorship – how frustrating

After three years of the programme running, Google announced earlier this month that they have decided to drop Google Authorship from all search results and Webmaster tools. John Mueller took to Google+ to break the news that the search engine will no longer be using the authorship data. I for one, have been a massive advocate for Google Authorship since it was launched, believing that it was one of their best steps forward to helping combat spam and to providing small businesses with an even playing field within Google search results. I, amongst many in the digital community, feel duped by Google after the decision came to get rid of what I felt was a fantastic programme. But why did they feel the need to axe Goole Authorship? Where does this leave us? What do we do next? - See more at: http://www.jonnyross.com/news/google-takes-us-for-a-ride-with-google-authorship-how-frustrating#sthash.liHVXli2.dpuf