BizSugar.com › News › Importance of Color Selection in Company Logo

Understanding the science behind color could increase the effectiveness of your company’s branding methods. When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design and specifically its colors have more bearing on your customers’ opinions than you might think.