Rupert Murdoch became the owner of his first newspaper, the Adelaide News, at the ripe old age of 22. Today he owns 170 newspapers, including the crown jewel, the Wall Street Journal. He explains why the Wall Street Journal's circulation has grown since September 2007 (a month after Murdoch bought it), while the other ten largest newspapers in the U.S. have shrunk. Why? The answer may surprise you.
The interviewer, Peter Robinson of Uncommon Knowledge, points out that 20% of the country identifies with being conservative, and 40% identifies with being Independent. Yet, most other newspapers are left-leaning liberals. While Murdoch doesn't admit to the Wall Street Journal being conservative, after hemming and hawing for a while, Murdoch does point out the the mood of the country has become more "center right." And that the WSJ strives to be objective, while the rest of the press is "unfair."
It's the Conservatives, Silly - Why the Wall Street Journal Grows While Other Papers Shrink
Posted by smallbiztrends under NewsFrom http://tv.nationalreview.com 5395 days ago
Made Hot by: lyceum on February 17, 2010 10:55 pm
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1818 days ago
5395 days ago
5396 days ago
"Similarly, among total viewers in prime time Fox News was unapproachable with 2.94 million viewers. But CNN grabbed second place for the month with 946,000 to MSNBC's 838,000."
That would suggest there really is something to that conservative connection. I flip around to all news channels, but I keep going back to Fox. And I can tell you it's not because of the quality of the coverage (I would hardly describe Fox as high quality coverage). I flip back to them because I get sick watching America-bashers like Christianne Amanpour.
I'm not here to argue politics. But as a matter of business sense, if more news organizations would get in sync with the American public, they might have more subscribers and viewers. Just saying....
5396 days ago