BizSugar.com › News › Online Marketing for Luxury Brands - Simplifying a Complicated Relationship: Part One | Position² Blog

Luxury brands, until recently, were hesitant to explore the online marketing space. One of the main reasons for shying away from online, especially social media advertising was the prospect of losing the exclusive tag. However, despite arriving late to the social media party, prestige brands have more than made-up for the lost time.