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STUDY: Most Americans Hate Behavioral Advertising

Posted by williswee under News
From http://www.penn-olson.com 5530 days ago

Out of the 1,000 surveyed, 66% of them stated that they do not wish to be targeted via behavioral advertising.

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Comments

Written by lyceum
5530 days ago

It was interesting to see how people are reacting to behavioral advertising. I think that personalized ads and suggestions will be more and more common in the future. Example: Amazon's recommendations based on your browsing and purchasing history.

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Written by ShawnHessinger
5530 days ago

A good overview of how marketers target social website browsing behaviors and how people react to this marketing.

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