The Wall Street Journal provides this story on how U.S. franchises are seeking overseas markets. In part, the newspaper reports this is due to saturation in U.S. markets by huge franchises like McDonald's, but also the move has been triggered by the credit crunch at home. Emerging markets in Brazil, Central and Eastern Europe and even India and China are drawing companies like Curves International and Subway. But another appeal, according to the newspaper, is so-called master franchisees in these foreign markets who can bankroll an entire franchise startup themselves instead of seeking bank loans. How could this move impact the U.S. franchise market. I'm hoping our resident franchise expert Franchise King Joel Libava. Joel...?
U.S. Franchises Seek Overseas Markets
Posted by ShawnHessinger under NewsFrom http://online.wsj.com 5369 days ago
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5369 days ago
With things like the current exchange rate, cultural differences, and sometime bizarre political situations, this is certainly not for the meek.
The rewards, however-can be huge.
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Joel Libava