The Wall Street Journal provides this story on how U.S. franchises are seeking overseas markets. In part, the newspaper reports this is due to saturation in U.S. markets by huge franchises like McDonald's, but also the move has been triggered by the credit crunch at home. Emerging markets in Brazil, Central and Eastern Europe and even India and China are drawing companies like Curves International and Subway. But another appeal, according to the newspaper, is so-called master franchisees in these foreign markets who can bankroll an entire franchise startup themselves instead of seeking bank loans. How could this move impact the U.S. franchise market. I'm hoping our resident franchise expert Franchise King Joel Libava. Joel...?

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Written by franpro
5440 days ago

International expansion is certainly one way to combat the credit crunch etc. that is still taking place here. It is certainly more challenging to start with franchise expansion in other countries.

With things like the current exchange rate, cultural differences, and sometime bizarre political situations, this is certainly not for the meek.

The rewards, however-can be huge.

The Franchise King

Joel Libava



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