BizSugar.com › News › When incompetence is pure brilliance: J.C. Penney’s sloppy tweets grab spotlight

Two poorly-typed tweets from J.C. Penney earned more than 41,000 retweets during the Super Bowl. For comparison sake, in the week leading up to the game the account averaged only 20 retweets per tweet. Typing correctly and accurately was limiting J.C. Penney’s impact on social media. English teachers everywhere are shaking their heads.