BizSugar.com › Online Marketing › 10 Unconventional Keyword Research Tools to Include in Your SEO Toolbox

Keyword research is an integral part of any online marketing campaign. Without knowing what keywords to target, how can you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

For a long time, Google AdWords Keyword Tool – now the Keyword Planner – has held steady as the head honcho of keyword research tools. Now, there is nothing wrong with qualifying your keywords with the Keyword Planner, but there is something to be said for not focusing so heavily on these numbers. Major business decisions should not be based only on reported search volumes because this data is constantly changing and, for all we know, may not be around forever (“Not Provided” dilemma ring any bells?). Which brings me to my next point….