BizSugar.com › Online Marketing › 11 Ways a Podcast Can Help Build Your Brand

Building Brand Partnerships: Jon Cline. By showing the world that you are collaborative, it looks like you always have other great minds in the room with you. If you are just one person talking about everything, you will end up falling short. Having multiple brands together makes your podcast appear like your companies are trying to push things to the next level. Almost a sense of personal evolution, if you will.