I've been doing a lot of online shopping lately, and it was interesting to register some of the mistakes online merchants (aka e-tailers) make. As I was watching them commit their mistakes, I couldn't help but also make parallels with affiliate program management.

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Written by businessavante
4830 days ago

Great article, Geno!

I don't mind the bot-sent "your order has been received", but like you said, it's not nearly enough - I want a separate e-mail from a human, and w/in a day or 2, tracking info. I usually e-mail before I order (to be sure items are in stock, how soon they ship, etc). This filters out vendors that don't like to reply to customer e-mails beforehand: no reply = no order.

businessavante (Duncan)



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!