3 Reasons Timestamped Blog Posts May Perform Better

Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 2618 days ago
Made Hot by: robinandy58 on September 23, 2017 7:34 pm

Google drives the vast majority of content creation - how the search engine giant responds to, indexes, and places various pieces of content steers the practice as a whole. Google is in turn driven by the individual searcher: you can bet if searchers are gravitating towards a content format, it will be in a cheerfully-named algorithm update sooner or later. Throughout those recent cheerfully-named updates, one constant has emerged without showing any signs of slowdown: freshness. In fact, so much emphasis is placed on fresh, original content that it spawned a variety of must-haves in marketing: content calendars, social media campaigns, page updates and so on.

So where does that leave dated blog posts? In a prime spot for capturing reader trust and engagement.

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Comments

Written by lyceum
2612 days ago

Yes, the update note is a good think to add things to old posts. I have been doing that on my EGO blog on Blogger several times, during the years.

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Written by Inspiretothrive
2613 days ago

I really like seeing timestamps myself on posts :) It helps me to know the relevancy of them. Sometimes I won't read them without them for fear the info will be old.

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Written by Inspiretothrive
2613 days ago

I really like seeing timestamps myself on posts :) It helps me to know the relevancy of them. Sometimes I won't read them without them for fear the info will be old.

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Written by 21Handshake
2613 days ago

Yes it does help find out if the post is relevant or not! I am thinking after our experiment we will go back to timestamped and then just make a BOLD note at the top if the information has been updated. I always appreciate that when I see it on posts :)

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Written by lyceum
2613 days ago

Lisa: Good to hear! Talking about time, we have to find some time to figure out Snapchat... ;)

All the Best,

Martin

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Written by 21Handshake
2614 days ago

We did have them timestamped and are testing without currently just to see if it works. We like to test ideas on our stuff before implementing on clients.

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Written by lyceum
2614 days ago

That it is a good strategy! Best premises with your test! As I said, I am in favor of timestamped blog posts.

I know that several online marketing blogs have "removed" the timestamp as they want to have evergreen content showing up for the search engines.

Again, I think a blog should have the latest post on the top with a timestamp and a comment section. That are some of the ingredients of a a blog. I know that plenty of blogs have removed the comment section for several valid reasons.

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Written by lyceum
2614 days ago

Personally, I think you should timestamp your blog posts. I started blogging in 2002, and then the timestamp was a default feature. Do you have timestamped posts on 21 Handshake blog?

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