BizSugar.com › Online Marketing › 5 Tips for Creating Meaningful Video for Your Startup

There’s a secret about online video that no one ever talks about: No one -- -absolutely no one -- is looking for ads on the Internet. Truly viral videos are playful kittens, sneezing babies and wedding accidents. That’s not to say you can’t make a great video, but you have to do more than just make a video and throw it up on YouTube. If you want to make a video ad that has viral potential, create a conversation with your customers instead of expecting them to passively watch your content.