BizSugar.com › Online Marketing › 6 Main Factors that Determine if Your Facebook Post Shows in the News Feed

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, have drastically fallen in recent years. Some studies show there's only a 2% chance any follower sees a brand's post!

There are a few reasons for this – like a flood of brand content that's crowding up feeds, and changes to the way the feed works – but here's the bottom line: It's important to know how a Facebook post is published and viewed. Here's what affects how frequently your post is seen.