BizSugar.com › Online Marketing › 7 Market Research Tools to Help You Define and Validate Your Target Market

Are you struggling with sales conversion and a lack of targeted leads for your product or service? Maybe you haven't defined your target market appropriately. One of the most important things when starting your business is to identify your target market. This data is critical to developing good pre and post sales content and in developing your target marketing strategy. Yet, identifying your target market and doing the in-depth market research needed is easier said than done. This can seem to be a daunting task for any new business owner, and the step that many of my clients struggle with, resulting in their marketing and advertising being unfocused and unsuccessful.