When creating a product or service, many businesses use customer personas to target their ideal customer. As freelancers and small business owners, we’re also selling a service - our skills and expertise. But have you thought about your "ideal client"? Are you marketing to them?
It’s impossible to reach everyone. Your marketing efforts will be put to better use if you avoid trying to market yourself to everyone, and focus on your ideal customer persona instead.
7 steps to create the perfect customer persona
Posted by nathanpowell under Online MarketingFrom http://nusii.com 3399 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments