BizSugar.com › Online Marketing › 8 Cool Facts about Retargeting You Must Know (Infographic)

And one of the tools that got a lot of digital marketers excited is retargeting. Some may already be familiar with this concept if they happen to chance upon Google’s Remarketing. This is basically using an online user’s browsing behavior to retarget ads they may have previously seen or encountered. This strategy is in line with basic consumer behavior. Previous studies show that only two percent of first-time website visitors convert.