Can you be an Internet marketing expert? Absolutely.

Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets.





Comments


Written by billrice
4461 days ago

Susan,

Ah, very good question. Here's my guess/perspective. We see a lot of that language (like my title) because that's is the emotional and psychological belief the customer has. As you know in sales and marketing it's as much about what buyers "think" they need (want) versus what they really need that strikes them to action.

Point in case, How many hits and votes do you think this article would have gotten if I titled it: "How to get the job done with Internet Marketing" or "Good enough Internet marketing."

However, your point is good and well taken. You probably don't need to be an expert and you may frustrate yourself trying to get there.

My 2 cents...what do you think?

Bill

P.S., Thanks for starting the discussion!



Written by billrice
4461 days ago

Susan,

Absolutely. I agree with you. Unfortunately, I see many people wasting time and missing their goals setting around looking for or trying to become the expert. Sometimes just doing is good enough.

(Secretly, I have failed many times on this path. Perfection/expertise is rarely necessary for success. Doing always is.)



Written by m4bmarketing
4461 days ago

Hi Bill,

Your use of the word in the headline was for a purpose and you knew it would resonate with them which it did. I liked the article btw.

What I guess I am saying is that people are assuming that every customer of every type of small business is looking for an expert which I do not think is the case. Want expertise yes, an expert I have not seen any evidence this is always the case.

I brought it up because for small business owners who do not have the highest level of expertise, may be setting themselves up for disappointment by calling themselvs experts or trying to be when this may not key in the buying decision making process.



Written by m4bmarketing
4465 days ago

Hi Bill,

A question for you. Why does it appear that everyone has to be an expert to succeed today? The reason for the question is that not all customers want or need an expert and also how does the customer decide who is more of an expert?

I would be interested in your and others thoughts.

Susan



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