Are contextual web ad clickers poor and stupid?

Posted by suzyQ under Online Marketing
From http://www.seobook.com 6168 days ago
Made Hot by: on January 3, 2008 1:29 am

According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I was flamed for my opinion, this opinion has only been confirmed from talking to friends who have much more data than I do, and Dave Morgan from AOL also confirmed it."

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Comments

Written by blueenergy
6168 days ago

I've always been surprised that anyone actually clicked on those ads. I noticed that this site does't use them and I don't think Digg uses them anymore.

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Written by suzyQ
6168 days ago

I'm not necessarily saying I agree with this, but I found it interesting. After all, I've clicked on more than a few search ads, but must admit I've never clicked on a contextual ad. I'm defining a contextual ad as those Google text ads that show up on a page based on search terms, and not the banner ads.

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