BizSugar.com › Online Marketing › Call to Action Phrases in Anchor Text = Better Conversion rate

The are many reason why a site doesn't convert. It can be anything from poor site usability to bad copy writing. it may also be because you are not telling people what to do. sometimes you do have to tell them to “click here” !
” Sue's Needlepoint newsletter” used as anchor text is different than ” Subscribe Up for Newsletter Now !” . Even CLICK HERE for my weekly newsletter might be better than both. I will often set up two ( or more) different pages and test the anchor text- which gets more clicks and what gets better conversion.