BizSugar.com › Online Marketing › Motrin teaches us the good and the bad side of Viral

Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing.

Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad version of it.