Split Testing Adwords: You're Doing It Wrong

Posted by suzyQ under Online Marketing
From http://www.seofaststart.com 6020 days ago
Made Hot by: on May 29, 2008 8:05 pm

I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing all wrong.

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Comments

Written by Aaronontheweb
6020 days ago

good thing this isn't how we do testing.

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Written by Aaronontheweb
6019 days ago

I meant we don't do testing THE WRONG WAY (50/50) that they mention in the article. Our SEO team liked the article, actually - I handed it off to them.

While I don't know the full details about how we test our ads, I know for a fact that it's not 50/50.

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Written by JohnH
6019 days ago

@Aaron, do you mean you don't think this is a good method? If not, why not?

I'm not an expert, but it seemed like a good technique to me. This is how many drug tests are done. It's safer than accidently losing half of your patients in a 50/50 test.

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