I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.
That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing all wrong.
Split Testing Adwords: You're Doing It Wrong
Posted by suzyQ under Online MarketingFrom http://www.seofaststart.com 5811 days ago
Made Hot by: on May 29, 2008 8:05 pm
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Comments
5810 days ago
5809 days ago
While I don't know the full details about how we test our ads, I know for a fact that it's not 50/50.
5810 days ago
I'm not an expert, but it seemed like a good technique to me. This is how many drug tests are done. It's safer than accidently losing half of your patients in a 50/50 test.