BizSugar.com › Online Marketing › Affiliate Program Management: Keep In-House or Outsource?

Your decision on the affiliate program management route will be conditioned by the size and structure of your company, as well as its strategic environment. The primary benefits of hiring an OPM include the experience, expertise, and connections that a good OPM brings to the table right away. Among other obvious benefits, you may also mention avoidance of health/401k benefit expenses, office space, computer costs, and training expenses. The ostensible disadvantage is a looser accountability, but with a properly worded contract, you can define the types and frequency of the reports you want to get from your OPM...