BizSugar.com › Online Marketing › Altimeter: Feeding the Content Beast requires building a Content Marketing Organization

When San Mateo, Calif.-based Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content marketing was the top go-to-market priority for 2013. This post is an overview of some of their findings as it relates to content marketing.