BizSugar.com › Online Marketing › Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings - Receiptful

At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a disadvantage because those companies happily settle for surface-level data which rarely reveal actionable insights. To consistently grow and develop a competitive advantage, companies must take a data-driven approach to business strategy and marketing.