At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a disadvantage because those companies happily settle for surface-level data which rarely reveal actionable insights. To consistently grow and develop a competitive advantage, companies must take a data-driven approach to business strategy and marketing.
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