BizSugar.com › Online Marketing › Back-to-School Marketing Trends and Tips

When July rolls around, advertisers both large and small start preparing for the second biggest shopping period of the year. As parents gather their ever-expanding shopping lists and kids look forward to updating their wardrobes for the approaching session, this is a perfect opportunity for marketers to catch the attention of both generations.

The back-to-school shopping season offers a shopping window of about 12 weeks to consumers and businesses have to be ready with their marketing campaigns right about now. Here are 6 tips to stand out.