Beyond the Listing: Optimizing Yelp FTW

Posted by clickfire under Online Marketing
From http://www.clickfire.com 4147 days ago
Made Hot by: lyceum on July 17, 2013 7:36 am

Anyone can create a simple listing on Yelp and be done with it. But, there are actually a lot of little details you can add as you go deeper and optimize your Yelp listing. The site gets 100 million visits per month, so it may just be worth it.

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Comments

Written by lyceum
4127 days ago

Emory:

I think it was a good move by you. Keep it fresh in cyberspace! :)

I hope that Gary S. could come back with the source to the story on how Yelp is removing users...

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Written by lyceum
4128 days ago

Emory: Good. You are welcome. What did you think about the situation. Is it time to scream "H(Y)elp"?! ;)

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Written by clickfire
4127 days ago

I'm not worried but I updated my Yelp account and added a review today. The only reference I saw to removing users was this and I'm not really sure what the source is, just opinion I suppose:

(Caution: If your customer isn’t an active Yelp user, their review will most likely not stay active)

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Written by lyceum
4129 days ago

Emory: Here it is: http://www.bizsugar.com/OnlineMarketing/the-small-business-guide-to-customer-reviews-the-small-business-playbook/

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Written by clickfire
4128 days ago

I took a look, thanks Lyceum!

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Written by lyceum
4129 days ago

Emory: Do a search here on BizSugar and read the entry about Yelp removing old entries.

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Written by lyceum
4136 days ago

Emory Rowland: I learned from an entry here that Yelp is removing not active users / hiding old reviews. I can't understand that procedure.

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Written by clickfire
4129 days ago

Wow, I hope not. I better go log into my Yelp account and write a review so they don't remove me. It's been a while since I posted there. Thanks.

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Written by lyceum
4138 days ago

Emory Rowland: Thanks for your reply. What is your favorite feature on Yelp?

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Written by clickfire
4137 days ago

Lyceum, the reviews are what stand out for me. I don't really use the mobile app. I think if Yelp ever de-emphasizes reviews, they will be in trouble.

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Written by tcamba
4146 days ago

Never thought there was so much to Yelp rather than just being a plain boring review site. I'm just a little confused with your recommendation on encouraging check ins in Foursquare when you're talking about a Yelp post... :)

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Written by clickfire
4145 days ago

Thanks for bringing that up. It should have been more of an encouragement to use the new Yelp app's check-in feature which mimic's Foursquare's.

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Written by lyceum
4146 days ago

For The Win? ;) Yelp is very strong on the North American market. Do you know how much presence they have internationally?

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Written by clickfire
4145 days ago

Great question. I haven't been able to find any numbers but they must be serious about international - I see 20+ country landing pages in their footer, mostly European.

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