Case Studies - How Well do they Work for your Brand? | Small business news; tips; networking

Posted by uttoransen under Online Marketing
From http://shobhaponnappa.com 3458 days ago
Made Hot by: BizWise on June 9, 2015 12:00 pm

Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.

One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.

The second reason is that when readers read these case studies they get the feeling of “vicarious product trial”.

That means even if they are not able to try out the product on offer themselves, or are not ready to do so, they have the satisfaction that someone did try it out and had good results.

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Comments

Written by lyceum
3454 days ago

Uttoran Sen: I did that now. If you are in contact with Shobha, you could ask her to come here too, and write a comment! ;)

All the Best,

Martin Lindeskog

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Written by lyceum
3454 days ago

Shobha Ponnappa: Thanks for explaining how case studies could work well for your brand. I saw that you mentioned Microsoft as a leader in this field. Do you have examples of some small businesses, using case studies in their favor?

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Written by uttoransen
3454 days ago

Hey Lyceum,

thanks for your comment,

Do post the question on the blog to get a direct response from Shobha,

thanks,

Uttoran Sen,

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