Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.
Here’s a simple five-step plan to discover your churn rate and stop your business from losing out.
Churn Rate Optimization: How to Reduce Customer Loss
Posted by erikemanuelli under Online MarketingFrom https://blog.kissmetrics.com 3214 days ago
Made Hot by: GrowMap on February 5, 2016 2:26 am
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Comments
3212 days ago
3213 days ago
I can't agree more. If you are planning to start a plan, understanding how to calculate and determine the churn rate is important!
3213 days ago
It's interesting that you brought up churn rate reduction. I work in the print industry -- one that has long been thought to be in its death throes -- and surprising for some people (not to us), tangible print products like catalogs have proven to be great at greatly reducing churn rates.
Customers feel more connected when you give them something they can actually hold, feel, or smell. The way our customers use print products has mostly shifted from top of the funnel back in the 90's to middle and bottom of the funnel today.
3213 days ago